Ford desires to Beat Tesla at Its Own Game

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The legacy automaker has copied from its great rival a method which makes it possible to have updated cars regularly and to reduce costs.

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Tesla cars thus have more software than most vehicles, and they are integrated around a central software architecture.

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Musk's company proceeds to regularly update its core cars,adding new features as they are ready, and making adjustments all the time.

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Ford CEO Jim Farley decided to copy this approach in the development of zero-emission battery electric vehicles (BEVs)

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He has created a task force bringing together manufacturing, engineering, and purchasing teams, with the goal to reduce costs.

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The company said that they also have a Task Force dedicated to lowering the bill of materials of BEVs above and beyond just the usual declines in material costs

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This new approach is currently at work in the development of the all-electric SUV Mustang Mach-E.

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Mustang Mach-E, in just the last month, and the team found $1,000 of opportunity per vehicle which is delivered through design simplification, vertical integration and leveraging the supply chain.

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Farley told that his customers are realizing the benefits of over-the-air software updates, but that’s just the beginning.

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What are the features of Tesla Cybertruck?

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