Ford desires to Beat Tesla at Its Own Game


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The legacy automaker has copied from its great rival a method which makes it possible to have updated cars regularly and to reduce costs.

Tesla cars thus have more software than most vehicles, and they are integrated around a central software architecture.

Musk's company proceeds to regularly update its core cars,adding new features as they are ready, and making adjustments all the time.

Ford CEO Jim Farley decided to copy this approach in the development of zero-emission battery electric vehicles (BEVs)

He has created a task force bringing together manufacturing, engineering, and purchasing teams, with the goal to reduce costs.

The company said that they also have a Task Force dedicated to lowering the bill of materials of BEVs above and beyond just the usual declines in material costs

This new approach is currently at work in the development of the all-electric SUV Mustang Mach-E.

Mustang Mach-E, in just the last month, and the team found $1,000 of opportunity per vehicle which is delivered through design simplification, vertical integration and leveraging the supply chain.

Farley told that his customers are realizing the benefits of over-the-air software updates, but that’s just the beginning.

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